Get Closer
- You only get one chance to hook up with someone -
A Cadbury Adam's Campaign.
Awarded in Effie Awards, local creative awards and published in Lürzer's Archive.
“In the local market, confidence was a new brand level for a gum”.
“The difference between getting "friendzoned" and getting intimate could be in a piece of gum”.
“Two months on air was enough to become one of the most effective campaigns that year”.
